Section 06 · Companies

06The Companies List

The Companies list is the front door to Instinct. It's the same table you met in Part 2 — but with the richest set of filters in the whole product. Master these filters and you can carve the entire market down to exactly the companies worth your time: the right type, the right size, the right region, the right signals, the right maturity.

Finding a company by name

The Search companies… box matches on a company's name, its website domain, its AI-written description, and its headquarters — so if you can name it, type it and click Search. To build a set of companies rather than find one, reach for the filters below.

Figure 6.1The Companies list. Filters across the top, chips beneath, and a row per company with its domain, location, size, health, contact count, and classification.

The filters, grouped by what they answer

There are a lot of filters — here's what each one is for. Set any combination; they all stack, and each shows as a chip you can remove.

What kind of company is it?

• Classification — the big cut: MSP (Primary), Managed Services, Technology, or Other. Start here to separate true managed-service providers from adjacent tech companies.
• Services Offered — a searchable list of the specific services a company provides (there are dozens). Pick one or more to find, say, everyone offering a particular managed service.
• Primary Market — the industry a company chiefly serves (Healthcare, Financial Services, and so on).
• Detected Technology — the vendors and tools Instinct has detected a company using. Searchable; pick a vendor to find its install base.

How big is it, and where?

• Company Size — employee-count bands, from the smallest up to the largest.
• City, State, and Country — geography. State and Country are searchable pick-lists; City is free text.

How established is it? (the scores)

• FCML — the Fox Crow Maturity Level, a 1-to-5 band from 1 · Nascent to 5 · Mature. Filter to the maturity tier you sell to. (Section 08 explains how it's built.)
• Territory Health — a 1-to-5 band from 1 · Very Weak to 5 · Very Strong, describing how strong a company looks in its local market.

What can we prove about it? (signals)

Signals are individual facts Instinct has verified about a company — that it has a live website, a LinkedIn page, a current job posting, a compliance mention, and so on. Two filters work with them:

• Has any signal — match companies that have at least one of the signals you pick (an OR).
• Has all signals — match only companies that have every signal you pick (an AND).

Both are searchable multi-selects. Examples of signals you can require: Website, LinkedIn, Glassdoor, Currently hiring (90d), Compliance: SOC 2 mentioned, and SEO: llms.txt present (AI-ready), among others.

Who and what have we captured?

• Has Contacts — companies that do (or don't) have people on file: Has Contacts / No Contacts.
• Social post text — search the text of companies' recent LinkedIn and Facebook posts (roughly the last 30 days). Type a topic and find who's been posting about it.

Finally, Sort by orders the results — by Name or Domain.

Figure 6.2The filter controls. Each has a tooltip; each becomes a removable chip once set. Combine them to carve the market down to a precise segment.

Reading the columns

Each row summarizes a company at a glance:

Acting on several companies at once

Tick the checkboxes on a few rows and the Actions bar appears. The one you'll use is Export Selected, which downloads just those companies as a file (Section 05). A couple of other buttons here — Run Health Check and Collect Data — belong to a future release; the data you see is refreshed for you automatically, so you don't need them today.